AdWords Video Advertising Certification Questions and Answers

TrueView in-display ads can run on:

-  The YouTube Network

-  YouTube and the Display Network

-  The Display Network

-  The Search Network and the Display Network

TrueView Video Discovery ads run on:

-  The Search Network and the Display Network

-  The YouTube Network

-  The Display Network

-  YouTube video and search pages and the Display Network

TrueView Video Discovery ads can run on:

-  The Search Network and the Display Network

-  YouTube and the Display Network

-  The Display Network

-  Youtube

Which is a tip for optimizing a TrueView video for viewer engagement?

-  Run both an in-stream and an in-display version of the ad

-  Add a call-to-action overlay

-  Increase each target group's bid by 100%

-  Add exclusions to the campaign

In which TrueView format(s) can an advertiser use a companion banner?

-  All of the listed answers are incorrect

-  In-stream and in-display

-  In-stream

-  In-display

TrueView in-stream ads and in-display ads appear, respectively:

-  at the top and bottom of videos

-  before videos and as clickable thumbnails

-  to the left and right of videos

-  as clickable thumbails and before videos

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

-  True

-  False

True or False: Advertisers can set bids per ad format.

-  False

-  True

TrueView in-display video ads run on:

-  YouTube video and search pages and the Display Network

-  The YouTube Network

-  The Display Network

-  The Search Network and the Display Network

A TrueView in-display video ad needs to be:

-  There isn't a time limit

-  about 2 minutes

-  less than 30 seconds

-  more than 30 seconds

TrueView video campaigns can include:

-  videos uploaded directly to YouTube

-  images

-  text

-  other video formats

The initial remarketing list size for video campaigns includes users from the past:

-  You can't include visitors from past days

-  15 days

-  540 days

-  30 days

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

-  on targeted topics and affinity audiences

-  only on targeted topics

-  only on targeted affinity audiences

-  only when targeted topics and affinity audiences match

_________ ads can be created and managed through AdWords.

-  Masthead

-  TrueView

-  Reserve-bought

-  TV

A click on a companion banner:

-  can direct to a YouTube channel

-  All of the listed answers are correct

-  can direct to an external URL

-  counts as a view even if the person hasn't watched 30 seconds of the ad

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

-  False

-  True

An advertiser can use a remarketing tag to target people who've:

-  set up multiple YouTube accounts

-  searched on YouTube for videos about products like hers

-  posted videos on YouTube that mention her products

-  subscribed to or unsubcribed from her YouTube channel

True or False: IP address exclusion is not available for TrueView campaigns.

-  True

-  False

If your client wants to pay only when someone views an ad, you should use:

-  Text ads

-  TrueView in-stream ads

-  Viewable cost-per-thousand-impressions (vCPM) bidding

-  YouTube homepage ads

Which of these formats can be booked cross-screen (mobile and desktop)?

-  Rich Media Layouts Mastheads

-  Video Media Layout Mastheads

-  Rich Media Custom Mastheads

-  Video Mastheads

To run a TrueView video ad, the video must be uploaded to:

-  YouTube, with the privacy settings changed to "Private"

-  YouTube, with the privacy settings changed to "Public" or "Unlisted"

-  an advertiser's website

-  any video hosting site

Which is a best practice for a successful TrueView in-stream ad?

-  Include a strong call-to-action so the viewer knows what to do

-  Add a frequency cap

-  All of the listed answer are correct

-  Use at least 3 types of targeting to find out which performs best

Video advertising on YouTube lets you:

-  pay a single monthly fee

-  use pay-per-report analytics and pay for click-throughs only

-  use pay-per-report analytics and pay a single monthly fee

-  use free video analytics

________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

-  TrueView in-display ads

-  Companion banners

-  YouTube Mastheads

-  Companion Mastheads

With YouTube Analytics, you can track metrics on:

-  playback locations

-  cost per channel visitors

-  YouTube session lenght

-  TrueView ad skip rates

When is someone added to an advertiser's video remarketing list?

-  When she views the ad for the second time

-  When she clicks the ad

-  When she views the ad

-  When she purchases something from the advertiser's website

Which can't be added to a TrueView video?

-  A call-to-action overlay

-  A ticker tape

-  A companion banner

-  A mobile app promo

True or False: More than one YouTube account can be linked to an AdWords account.

-  False

-  True

Which can be done in YouTube Analytics?

-  Check the count of TrueView earned actions

-  Check the conversion volume

-  Create remarketing lists

-  Check engagement reports

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

-  The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

-  The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding

-  The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding

-  The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

If someone clicks a TrueView in-display ad, where do they land?

-  The ad's destination URL

-  The advertiser's website

-  The video on the YouTube watch page or advertiser's channel

-  The advertiser's YouTube Masthead

True or False: YouTube remarketing lists can be used with standard text and display ads.

-  True

-  False

TrueView in-stream ads can appear on:

-  the Google Play Store

-  YouTube watch pages

-  YouTube Mastheads

-  Google search results and YouTube watch pages

Which of these remarketing lists can be used for a video campaign?

-  People who clicked the +1 button on the advertiser's Google+ page

-  All of the listed answers are correct

-  People who watched certain videos on the advertiser's YouTube channel

-  People who skipped the advertiser's TrueView in-stream ads

An advertiser can:

-  remarket video ads from the Search Network on the Display Network

-  optimize remarketing by raising bids on topics or channels that generate the greatest ad response

-  target viewers who are watching competitors ads on YouTube

-  combine an AdWords remarketing list with a Masthead ad unit

Where would a call-to-action (CTA) overlay show?

-  On videos on your channel

-  All of the listed answers are correct

-  On embedded videos

-  On TrueView Video discovery ads

Which can an advertiser include in a TrueView video ad to increase interactivity?

-  A scrolling banner

-  An animated GIF

-  A card

-  A blinking border

People are added to an advertiser's video remarketing list when they:

-  click a text ad in Google search results

-  watch, comment on, like, or share a competitor's YouTube video

-  sing in to YouTube

-  watch, comment on, like, or share a advertiser's YouTube video

A viewer can skip watching a TrueView in-stream ad after:

-  5 seconds

-  10 seconds

-  7 seconds

-  2 seconds

_______ is used for video campaigns

-  Cost-per-acquisition (CPA) bidding

-  Cost-per-click (CPC) bidding

-  Cost-per-thousand-impressions (CPM) bidding

-  Cost-per-view (CPV) bidding

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads

-  Interest

-  Contextual

-  Placement

-  Topic

What is Masthead billing based on?

-  A flat daily fee

-  Impressions and clicks

-  Clicks

-  Impressions

The standard companion banner size for TrueView in-stream ads on YouTube is:

-  300x80

-  300x60

-  300x600

-  300x250

True or False: You can use contextual targeting with videos.

-  False

-  True

The most effective way to control the number of times someone sees an ad is by:

-  Lowering bidding levels

-  Monitoring audience retention metrics with YouTube Analytics

-  Setting a frequency cap

-  Setting a lower cost-per-view (CPV) bid at the target group level

What's the maximum lenght a TrueView video ad can be?

-  30 seconds

-  7 minutes

-  There isn't a time limit

-  1 minute, 30 seconds

What does linking an AdWords account to a YouTube account let an advertiser do?

-  Create call-to-action (CTA) overlays

-  Access more video reporting metrics

-  Create a remarketing list

-  All of the listed answers are correct

What are best practices for creating a TrueView in-stream ad?

-  Provide clean next steps so customers can take action

-  Deliver the most important message early in the video

-  All of the listed answers are correct

-  Add a call-to-action (CTA) overlay

You can see average video-view duration metrics in:

-  reports in AdWords

-  the "Campaigns" tab in AdWords

-  the "Audience retention" tab in YouTube Analytics

-  Google Analytics

Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?

-  Clickthrough rate (CTR) and cost-per-click (CPC)

-  View rate and cost-per-click (CPC)

-  View rate, cost-per-view (CPV) and follow-on views

-  The targeting options that were used

With a Masthead ad, an advertiser can reserve:

-  The YouTube homepage

-  Specific videos

-  YouTube search pages

-  Specific channels

What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?

-  0.02

-  0.2

-  0.11

-  0.09

Call-to-action (CTA) overlays are compatible with:

-  TrueView in-display ads that are at least 30 seconds long

-  TrueView in-display ads only

-  TrueView in-stream ads only

-  any TrueView ad format

Video ads can appear on:

-  All of the listed answers are correct

-  Specific YouTube videos

-  Specific YouTube channels

-  Websites on the Display Network

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

-  True

-  False

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.

-  False

-  True

If your client wants a specific reach for a specific price on YouTube, you should use:

-  placement targeting

-  TrueView videos ads

-  affinity audiences

-  reservation buying

What percentages of video views on YouTube come from mobile devices?

-  More than 75%

-  More than 50%

-  Almost 15%

-  Almost 25%

True or False: Video ads may appear in videos marked "Private" on YouTube.

-  False

-  True

A TrueView in-stream ad view is counted when a viewer:

-  lands on the YouTube page where the ad is running

-  watches or skips the ad

-  watches the ad for a second time

-  engages with the ad, for example, by clicking a call to action

Which targeting methods can be used with TrueView ads?

-  Remarketing

-  Topics

-  Affinity and in-market audiences

-  All of the listed answers are correct

What's needed for an advertiser to set up a video ad campaign?

-  A budget for creating professional video ads

-  A conversion rate of at least 5% on the Search Network

-  A base AdWords budget in addition to pay-per-click costs

-  A YouTube video

Video remarketing is a way to optimize:

-  cost-per-view (CPV) bidding strategies

-  video campaigns

-  bidding strategies

-  conversions

How can an advertiser calculate the view rate of a video campaign?

-  By dividing the number of clicks by the number of views

-  By looking at the percentage of viewers who watched the video until the last quartile

-  By dividing the number of views by the number of impressions

-  By dividing the number of impressions by the number of clicks

On average, how long does it take for a video ad to get approved?

-  1 business day

-  10 business days

-  2 hours

-  Video ads instantly eligible to show on Yout and the Display Network

TrueView campaigns can help advertisers optimize for:

-  impressions

-  clicks

-  views and engagements

-  conversions

What's an example of a managed placement for a TrueView in-stream ad?

-  All of the listed answers are correct

-  A website on the Display Network

-  A specific YouTube video

-  A YouTube channel

Which ad rotation option can't used for video campaigns?

-  Optimize for conversions

-  Rotate evenly

-  Optimize for clicks

-  Optimize for views

An advertiser is charged for viewing a TrueView in-display ad when someone:

-  share the ad

-  watches a TrueView in-stream ad after watching a TrueView in-display ad

-  clicks and views the first frame of the ad

-  watches the entire ad

Frequency capping counts include:

-  only impressions that were viewable

-  only impressions that led to clicks

-  all impressions, including those that weren't viewable

-  all impressions appearing in an ad position of "1"

What do earned actions measure?

-  Earned views, earned comments and earned likes

-  Earned visits to the website and earned comments

-  Earned visits to the website, earned views and earned comments

-  Earned conversions

Which devices can an advertiser target with a mobile video Masthead?

-  Android only

-  Mobile only

-  Tablet only

-  Both mobile and tablet

What does average view frequency measure?

-  The average number of times people have viewed the ad

-  All of the listed answers are incorrect

-  The average view rate for the ad

-  The average number of channel views

TrueView in-display ads run on:

-  YouTube watch pages and Masthead ads and Google search results

-  Google TV, Google search results and the Display Network

-  YouTube homepage, channel, watch pages and search results and the Display Network

-  YouTube videos and search results and the Display Network

Which of these can be created to run on the Display Network?

-  VideoPlus ads

-  Homepage expandable Masthead ads

-  Lightbox ads and TrueView Video Discovery ads

-  TrueView ads and VideoPlus ads

Video ads can run on:

-  The Display Network and video partner sites and apps

-  YouTube and the Display Network

-  YouTube only

-  YouTube and video partner sites and apps

What are the targeting options for Mastheads?

-  Affinity and remarketing

-  Topics and remarketing

-  Visitors to the YouTube homepage in a targeted country

-  Affinity, remarketing and topics

A client who wants to advertise before, during or after popular videos on the Display Network should:

-  add the keyword "video" to relevant campaigns

-  bundle display ads for each target audience

-  add a call-to-action (CTA) overlay to video ads

-  create a video ad campaign

Linking a YouTube channel to a Google+ page lets you:

-  manage multiple channels from one Google account

-  manage multiple channels from on Google account and let multiple people manage a channel

-  manage one channel from one Google account and let multiple people manage a channel

-  manage one channel from one Google account

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

-  By creating an AdWords conversion tracking code

-  By using Google Analytics

-  By using YouTube Analytics

-  You can't measure conversions with the in-stream format

Why is average view frequency important to measure?

-  It tells you how many people are viewing the ad

-  It shows you how engaged people are with the ad

-  It shows how often the average person sees or interacts with the ad

-  It lets you continually track conversions

The best way to reserve an ad is to:

-  Contact a Google sales representative

-  Create a reservation campaign in AdWords

-  Create a standard video campaign

-  Enter specifications on the "Reservation tab"

Google Analytics Certification Questions and Answers 2017

Google Analytics Certification has been updated in April 2017, there are new Analytics course with course material, transcriptions and video tutorial with totally new updated questions for certification exam.


By default, which of these is NOT considered a “source” in Google Analytics?

email

googlemerchandisestore.com

google

(direct)

What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.

A comparison of data between two date ranges.

A report that offers information about your audience

An attribute of a data set that can be organized for better analysis.

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report

User Explorer report

Users Flow report

Cohort Analysis report

What is the set of rules that determines how sales and conversions get attributed based on Touch-points in the conversion path?

Conversion tracking

Multi-Channel Funnels

Attribution modeling

Channel Groupings

Which kinds of hits does Google Analytics track?

Page-tracking hit

Event-tracking hit

Ecommerce-tracking hit

All of the above

What is the “Bounce Rate” in Google Analytics?

The percentage of total site exits

The number of times unique users returned to your website in a given time period

The percentage of visits when a user landed on your website and exited without any interactions

The percentage of sessions in which a user exits from your homepage

Which of these user characteristics CANNOT be used to create a Custom Segment?

Users who have children

Users that viewed a page on your website and then watched a video

Users 25 to 34 years of age who have their browser set to Spanish

Users that engaged in your social media or email campaigns

Which reports require you to activate Advertising Features?

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

Geo reports

If a filter excludes data from a view, that data can never be recovered for that view.

True

False

Filters may be applied retroactively to any data that has been processed.

True

False

To collect how many times users downloaded a product catalog, what would you set up?

Event Tracking

Custom Report

Custom Dimension

Calculated Metrics

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

Segments are applied before sampling in reports.

True

False

What is required for User ID to track users across different devices?

Google Tag Manager

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

All of the above

What feature would you set up to collect company-specific data such as Member Status?

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

Filters let you include, exclude, or modify the data you collect in a view.

True

False

Which report would you use to determine where users start or exit the conversion funnel?

Cohort Analysis report

Treemaps report

Goal Flow report

User Timings report

Smart Goals are created automatically by Google’s machine-learning algorithms

True

False

Views can include website data from before the view was created.

True

False

How would you reduce the time it takes to compile reports in Google Analytics?

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

Remove any Secondary Dimensions you have added to the report

Remove any filters you have added to the view

Which reports show websites that send traffic to your pages?

Behavior

Demographics

Geo

All Traffic

What is a “secondary dimension” in Google Analytics?

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to understand the impact of your data

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Adjust keyword bids inside Google Analytics

Import Analytics goals and transactions into AdWords as conversions

Create remarketing lists in Analytics to use in AdWords campaigns

View AdWords click and cost data alongside your site engagement data in Google Analytics

If you want to track users and sessions across multiple domains, what must you set up?

Data Import

Cross-domain tracking

AdWords Linking

Ad Exchange Linking

To recognize users across different devices, what feature must you enable?

Attribution Models

Audience Definitions

User ID

AdWords Linking

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

0

1

2

3

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete/thank_you.html

/ordercomplete/index.html

/ordercomplete.php

/order/complete.php

What URL tag does AdWords add to the destination URL using autotagging?

gclid=

urlid=

adid=

utm=

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Source, Medium, Campaign, and Ad Content

Campaign and Ad Content

Source and Medium

Campaign and Medium

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Search filters

Enhanced Ecommerce

Site Search

Data Import

When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

Every time a user performs an action with event tracking implemented

Every time a user adds an event to their calendar

Which of these criteria CANNOT be used to create a Custom Segment?

Metrics

Ad type

Dimensions

Sequences of user actions

Which data table display compares report metrics to the website average?

Comparison

Pivot

Percentage

Performance

By default, when does an Analytics session expire?

After 30 minutes, regardless of user activity on your website

At noon every day

When a user opens another browser window

When a user is inactive on your website for more than 30 minutes

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

True

False

Which report shows the percentage of at has visited your site before?

Interests > Affinity categories report

All traffic > Referrals report

Behavior > New vs returning report

Behavior > Frequency and Recency report

Which of these CANNOT be collected by the default Analytics tracking code?

Device and operating system

Browser language setting

User’s favorite website

Page visits

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Ecommerce reports

Multi-Channel Funnel reports

Acquisition reports

Goals reports

When will the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user clicks a video on a website

Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

By default, which of these are NOT Remarketing audiences that you can define?

Users who played a video on your website

Users who visited your physical store

Users who speak a particular language

Users who visited a specific page on your website

Which type of Custom Report shows a static sortable table with rows of data?

Map Overlay

Flat Table

Pivot Table

Explorer

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Compare goal conversions and measure changes and improvements to your site

Track real-time revenue for your business

Analyze the conversion funnel on your website.

Track actual revenue from your conversions

What are the four scope levels available for dimensions and metrics in Google Analytics?

Hit-level, session-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

What is a “metric” in Google Analytics?

The dates in your date range.

A dimension that can help you analyze site performance.

The numbers in a data set often paired with dimensions.

A segment of data separated out in a report for comparison.

Which report demonstrates how well specific parts of your website performed?

Content Drilldown report

Frequency and Recency report

Top Events report

Location report

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Assisted conversion

Second-to-last-click attribution

Last-click attribution

Primary conversion

Metrics cannot be paired with dimensions of the same scope.

True

False

Which of these are required for Multi-Channel Funnels?

Custom Dimensions

Advertising Features

Goals or Ecommerce

In-page Analytics

Which of these represents the hierarchical structure of a Google Analytics account?

Account > Property > View

Property > Account > View

View > Account > Property

Account > View > Property

Which tags does Google Analytics recommend to accurately track campaigns?

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

Medium, Source, and Content

Custom Reports will NOT let you do what?

Use a Custom Dimension as a primary dimension

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Pair metrics and dimensions of different scopes

Which of these is a scope for Custom Metrics?

Event

Hit

User

Session

You can only apply a Custom Dimension to data that was collected after you created the dimension.

True

False

Which of the following statements about segments is incorrect?

Segments are filters that permanently alter your data

Segments are either subsets of sessions or subsets of users

Segments let you isolate and analyze your data

You can use segments to build custom Remarketing lists

What four parameters can you include with an event hit for reporting?

Category, Action, Label, Value

Event, Category, Action, Label

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

True

False

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

True

False

What four types of Goals are available in Google Analytics?

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Destination, Event, Duration, Pages/Screens per Session

Location, Event, Time, Users per Session

Which campaigns require you to add manual tags to destination URLs for tracking?

AdWords campaigns

Email campaigns

AdWords and email campaigns

None of the above

Which of these can you NOT share using The Solutions Gallery?

Segments

Goals

Custom reports

Custom Dimensions

Which report can compare metrics based on user acquisition date over a series of weeks?

Active Users report

Cohort Analysis report

User Explorer report

Users Flow report

Auto-tagging is used to collect data from which kinds of traffic?

Social media traffic

AdWords Campaign traffic

Search engine traffic other than Google

Website referral traffic

You cannot change the default session timeout duration in Google Analytics.

True

False

Which report shows a visual representation of user interactions on your website?

Landing Pages report

Treemaps report

Content Drilldown report

Behavior Flow report

Which of these does Google Analytics use to distinguish new and returning users?

Artificial intelligence

Facial recognition technology

A randomly-assigned unique identifier and browser cookie

A sequentially-assigned unique identifier and browser cookie

Which of these can be imported to define a remarketing audience?

Custom Metric

Custom Report

Custom Segment

Custom Dimension

Which of these channels is NOT included in the default Channels report?

Direct

Organic Search

Device

Display

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Hit

Product

User

Session

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

0

1

2

3

Which report shows which pages on your site get the most traffic and highest engagement?

Frequency and Recency report

Engagement report

Active Users report

All Pages report

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Which of these is NOT a benefit of Remarketing in Google Analytics?

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

Allow customers to reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Website referrals

Television commercials

Social network

Paid and organic search

Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report

All Traffic > Source/Medium report

Mobile > Devices report

Site Content > Landing Page report

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

TRUE

FALSE

Which of these could NOT be tracked using Goals in Google Analytics?

Making a purchase

Watching a video

Customer’s lifetime value

Signing up for a newsletter

What type of data does Google Analytics prohibit you from collecting?

Product SKU(s)

Purchase amount

Personally identifiable information

Billing city

Once you have deleted a view, you have a limited number of days to restore that view.

True

False

By default, Google Analytics can only collect behavioral data from web-connected systems.

True

False

Where in the HTML of your webpage should you place your Analytics tracking code?

Just after the opening <head> tag of your website

Just after the opening <body> tag of your website

Just before the closing </body> tag of your website

Just before the closing </head> tag of your website

Sharing a Custom Report will share the data in that report.

TRUE

FALSE

Which of these is NOT a valid metric-dimension combination?

Sessions / Source

Time on Page / Device Type

Sessions / Bounce rate

Total Events / User Type

Google Analytics filters are applied in the order in which they are set in your view.

TRUE

FALSE

Custom Dimensions can be used as which of the following?

Secondary dimensions in Standard reports

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

All of the above

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Data Import

The Networking Protocol

Browser cookies

The Measurement Protocol

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Users who viewed your homepage

Users who viewed a search result page on your website

Users who viewed product detail pages

Users who returned an item they purchased

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: exclude Peru or Bolivia

Filter 1: include Brazil or Argentina

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: include Argentina > Filter 2: include Brazil

Which report indicates the last page users viewed before leaving your website?

All Pages report

Landing Pages report

Pages report

Exit Pages report

Which user characteristic may NOT be used to change keyword bids in AdWords?:

ad preference

device

time of day

location

Which report helps you determine the percent of your site traffic that has visited previously?

New vs Returning report

Referrals report

Frequency & Recency report

Sales Performance report

Which of these is NOT a benefit of using segments in your data analysis?

You can isolate and analyze specific conversion paths using conversion segments

You can analyze users by single or multi-session conditions

You can permanently modify the data in your view

You can compare behavior metrics for groups of users like Converters vs non Converters

Which of these would prevent data from appearing in a Custom Report?

You haven’t shared that Custom report with users in the same view

You’ve applied too many dimensions to the Custom Report

You’ve applied a filter that filters out all of your data

You’ve applied too many metrics to the Custom Report

Which of these can join offline business systems data with online data collected by Google Analytics?

Data import

User ID

AdWords Linking

Goal tracking

By default, which of these is NOT considered a “medium” in Google Analytics?

google

organic

referral

cpc

Which campaign parameter is NOT standard in Google Analytics ?

utm_source

utm_medium

utm_adgroup

utm_content

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.

True

False

What does Google Analytics call a URL that passes parameters of useful information for reporting?

A data stream

A hit

A dimension

A metric

When does the tracking code send a pageview hit to Google Analytics?

This answer is correct.

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user searches on your website

Every time a user loads a webpage with embedded tracking code

When does the tracking code send an event hit to Google Analytics?

This answer is incorrect. Please review Unit 1, Lesson 1 for the correct answer.

Every time a user performs an action with pageview tracking

Every time a user performs an action with event tracking

Every time a user adds an event to their calendar

Every time a user makes a reservation on a booking site

What does Google Analytics use to differentiate new and returning users?

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True

False

You can change the default 30 minute session timeout in Google Analytics

True

False

To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

Which of these are Goal types in Google Analytics?

Destination

Duration

Pages/Screens per session

Event

If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?

1

2

3

4

What are the four scopes available for dimensions and metrics?

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

If data is excluded from a view using a filter, it may be recovered within thirty days.

True

False

What is the order of steps when defining a measurement plan?

Business objectives > key actions > KPIs

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > KPIs > key actions

In a measurement plan, what are macro-conversions?

The main actions you want users to take on your website that accomplish your business goals

The secondary actions users take on your website that lead up to main actions

The metric data you use to measure business success

Keyboard shortcuts for tasks in Google Analytics

What will happen if you install the same default tracking code on pages with different domains?

Analytics will associate these users and sessions with a single domain

Analytics will associate these users and sessions with their respective domains

Which report helps identify which browsers may have had problems with your website?

The Browser & Os report

the active users report

What would you set up to collect how many comments users posted to a webpage on your site?

Custom Dimension

Calculated Metric

Custom Channel Groupings

Custom Metric

In Google Analytics, what is a “dimension”?

The total amount of revenue a business has made in a given date range.

An attribute of a data set that can be organized for better analysis.

A comparison of data between two date ranges.

A report that offers information about your audience

Which report indicates the pages of your website where users first arrived?
Location report 
All Pages report 
Landing Pages report 
Pages report

By default, when will Google Analytics NOT be able to identify sessions from the same user?

When the sessions happen in the same browser on the same device
When the sessions happen in the same browser on the same day
When the sessions share the same browser cookie
When the sessions happen in different browsers on the same device


Disclaimer: All question and answers mentioned above are from Google Analytics Certification Exam. You can get 90%+ marks by using this guide. However there can be some wrong answers but you surely will pass.