AdWords Video Advertising Certification Questions and Answers

TrueView in-display ads can run on:

-  The YouTube Network

-  YouTube and the Display Network

-  The Display Network

-  The Search Network and the Display Network

TrueView Video Discovery ads run on:

-  The Search Network and the Display Network

-  The YouTube Network

-  The Display Network

-  YouTube video and search pages and the Display Network

TrueView Video Discovery ads can run on:

-  The Search Network and the Display Network

-  YouTube and the Display Network

-  The Display Network

-  Youtube

Which is a tip for optimizing a TrueView video for viewer engagement?

-  Run both an in-stream and an in-display version of the ad

-  Add a call-to-action overlay

-  Increase each target group's bid by 100%

-  Add exclusions to the campaign

In which TrueView format(s) can an advertiser use a companion banner?

-  All of the listed answers are incorrect

-  In-stream and in-display

-  In-stream

-  In-display

TrueView in-stream ads and in-display ads appear, respectively:

-  at the top and bottom of videos

-  before videos and as clickable thumbnails

-  to the left and right of videos

-  as clickable thumbails and before videos

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

-  True

-  False

True or False: Advertisers can set bids per ad format.

-  False

-  True

TrueView in-display video ads run on:

-  YouTube video and search pages and the Display Network

-  The YouTube Network

-  The Display Network

-  The Search Network and the Display Network

A TrueView in-display video ad needs to be:

-  There isn't a time limit

-  about 2 minutes

-  less than 30 seconds

-  more than 30 seconds

TrueView video campaigns can include:

-  videos uploaded directly to YouTube

-  images

-  text

-  other video formats

The initial remarketing list size for video campaigns includes users from the past:

-  You can't include visitors from past days

-  15 days

-  540 days

-  30 days

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

-  on targeted topics and affinity audiences

-  only on targeted topics

-  only on targeted affinity audiences

-  only when targeted topics and affinity audiences match

_________ ads can be created and managed through AdWords.

-  Masthead

-  TrueView

-  Reserve-bought

-  TV

A click on a companion banner:

-  can direct to a YouTube channel

-  All of the listed answers are correct

-  can direct to an external URL

-  counts as a view even if the person hasn't watched 30 seconds of the ad

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

-  False

-  True

An advertiser can use a remarketing tag to target people who've:

-  set up multiple YouTube accounts

-  searched on YouTube for videos about products like hers

-  posted videos on YouTube that mention her products

-  subscribed to or unsubcribed from her YouTube channel

True or False: IP address exclusion is not available for TrueView campaigns.

-  True

-  False

If your client wants to pay only when someone views an ad, you should use:

-  Text ads

-  TrueView in-stream ads

-  Viewable cost-per-thousand-impressions (vCPM) bidding

-  YouTube homepage ads

Which of these formats can be booked cross-screen (mobile and desktop)?

-  Rich Media Layouts Mastheads

-  Video Media Layout Mastheads

-  Rich Media Custom Mastheads

-  Video Mastheads

To run a TrueView video ad, the video must be uploaded to:

-  YouTube, with the privacy settings changed to "Private"

-  YouTube, with the privacy settings changed to "Public" or "Unlisted"

-  an advertiser's website

-  any video hosting site

Which is a best practice for a successful TrueView in-stream ad?

-  Include a strong call-to-action so the viewer knows what to do

-  Add a frequency cap

-  All of the listed answer are correct

-  Use at least 3 types of targeting to find out which performs best

Video advertising on YouTube lets you:

-  pay a single monthly fee

-  use pay-per-report analytics and pay for click-throughs only

-  use pay-per-report analytics and pay a single monthly fee

-  use free video analytics

________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

-  TrueView in-display ads

-  Companion banners

-  YouTube Mastheads

-  Companion Mastheads

With YouTube Analytics, you can track metrics on:

-  playback locations

-  cost per channel visitors

-  YouTube session lenght

-  TrueView ad skip rates

When is someone added to an advertiser's video remarketing list?

-  When she views the ad for the second time

-  When she clicks the ad

-  When she views the ad

-  When she purchases something from the advertiser's website

Which can't be added to a TrueView video?

-  A call-to-action overlay

-  A ticker tape

-  A companion banner

-  A mobile app promo

True or False: More than one YouTube account can be linked to an AdWords account.

-  False

-  True

Which can be done in YouTube Analytics?

-  Check the count of TrueView earned actions

-  Check the conversion volume

-  Create remarketing lists

-  Check engagement reports

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

-  The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

-  The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding

-  The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding

-  The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

If someone clicks a TrueView in-display ad, where do they land?

-  The ad's destination URL

-  The advertiser's website

-  The video on the YouTube watch page or advertiser's channel

-  The advertiser's YouTube Masthead

True or False: YouTube remarketing lists can be used with standard text and display ads.

-  True

-  False

TrueView in-stream ads can appear on:

-  the Google Play Store

-  YouTube watch pages

-  YouTube Mastheads

-  Google search results and YouTube watch pages

Which of these remarketing lists can be used for a video campaign?

-  People who clicked the +1 button on the advertiser's Google+ page

-  All of the listed answers are correct

-  People who watched certain videos on the advertiser's YouTube channel

-  People who skipped the advertiser's TrueView in-stream ads

An advertiser can:

-  remarket video ads from the Search Network on the Display Network

-  optimize remarketing by raising bids on topics or channels that generate the greatest ad response

-  target viewers who are watching competitors ads on YouTube

-  combine an AdWords remarketing list with a Masthead ad unit

Where would a call-to-action (CTA) overlay show?

-  On videos on your channel

-  All of the listed answers are correct

-  On embedded videos

-  On TrueView Video discovery ads

Which can an advertiser include in a TrueView video ad to increase interactivity?

-  A scrolling banner

-  An animated GIF

-  A card

-  A blinking border

People are added to an advertiser's video remarketing list when they:

-  click a text ad in Google search results

-  watch, comment on, like, or share a competitor's YouTube video

-  sing in to YouTube

-  watch, comment on, like, or share a advertiser's YouTube video

A viewer can skip watching a TrueView in-stream ad after:

-  5 seconds

-  10 seconds

-  7 seconds

-  2 seconds

_______ is used for video campaigns

-  Cost-per-acquisition (CPA) bidding

-  Cost-per-click (CPC) bidding

-  Cost-per-thousand-impressions (CPM) bidding

-  Cost-per-view (CPV) bidding

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads

-  Interest

-  Contextual

-  Placement

-  Topic

What is Masthead billing based on?

-  A flat daily fee

-  Impressions and clicks

-  Clicks

-  Impressions

The standard companion banner size for TrueView in-stream ads on YouTube is:

-  300x80

-  300x60

-  300x600

-  300x250

True or False: You can use contextual targeting with videos.

-  False

-  True

The most effective way to control the number of times someone sees an ad is by:

-  Lowering bidding levels

-  Monitoring audience retention metrics with YouTube Analytics

-  Setting a frequency cap

-  Setting a lower cost-per-view (CPV) bid at the target group level

What's the maximum lenght a TrueView video ad can be?

-  30 seconds

-  7 minutes

-  There isn't a time limit

-  1 minute, 30 seconds

What does linking an AdWords account to a YouTube account let an advertiser do?

-  Create call-to-action (CTA) overlays

-  Access more video reporting metrics

-  Create a remarketing list

-  All of the listed answers are correct

What are best practices for creating a TrueView in-stream ad?

-  Provide clean next steps so customers can take action

-  Deliver the most important message early in the video

-  All of the listed answers are correct

-  Add a call-to-action (CTA) overlay

You can see average video-view duration metrics in:

-  reports in AdWords

-  the "Campaigns" tab in AdWords

-  the "Audience retention" tab in YouTube Analytics

-  Google Analytics

Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?

-  Clickthrough rate (CTR) and cost-per-click (CPC)

-  View rate and cost-per-click (CPC)

-  View rate, cost-per-view (CPV) and follow-on views

-  The targeting options that were used

With a Masthead ad, an advertiser can reserve:

-  The YouTube homepage

-  Specific videos

-  YouTube search pages

-  Specific channels

What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?

-  0.02

-  0.2

-  0.11

-  0.09

Call-to-action (CTA) overlays are compatible with:

-  TrueView in-display ads that are at least 30 seconds long

-  TrueView in-display ads only

-  TrueView in-stream ads only

-  any TrueView ad format

Video ads can appear on:

-  All of the listed answers are correct

-  Specific YouTube videos

-  Specific YouTube channels

-  Websites on the Display Network

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

-  True

-  False

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.

-  False

-  True

If your client wants a specific reach for a specific price on YouTube, you should use:

-  placement targeting

-  TrueView videos ads

-  affinity audiences

-  reservation buying

What percentages of video views on YouTube come from mobile devices?

-  More than 75%

-  More than 50%

-  Almost 15%

-  Almost 25%

True or False: Video ads may appear in videos marked "Private" on YouTube.

-  False

-  True

A TrueView in-stream ad view is counted when a viewer:

-  lands on the YouTube page where the ad is running

-  watches or skips the ad

-  watches the ad for a second time

-  engages with the ad, for example, by clicking a call to action

Which targeting methods can be used with TrueView ads?

-  Remarketing

-  Topics

-  Affinity and in-market audiences

-  All of the listed answers are correct

What's needed for an advertiser to set up a video ad campaign?

-  A budget for creating professional video ads

-  A conversion rate of at least 5% on the Search Network

-  A base AdWords budget in addition to pay-per-click costs

-  A YouTube video

Video remarketing is a way to optimize:

-  cost-per-view (CPV) bidding strategies

-  video campaigns

-  bidding strategies

-  conversions

How can an advertiser calculate the view rate of a video campaign?

-  By dividing the number of clicks by the number of views

-  By looking at the percentage of viewers who watched the video until the last quartile

-  By dividing the number of views by the number of impressions

-  By dividing the number of impressions by the number of clicks

On average, how long does it take for a video ad to get approved?

-  1 business day

-  10 business days

-  2 hours

-  Video ads instantly eligible to show on Yout and the Display Network

TrueView campaigns can help advertisers optimize for:

-  impressions

-  clicks

-  views and engagements

-  conversions

What's an example of a managed placement for a TrueView in-stream ad?

-  All of the listed answers are correct

-  A website on the Display Network

-  A specific YouTube video

-  A YouTube channel

Which ad rotation option can't used for video campaigns?

-  Optimize for conversions

-  Rotate evenly

-  Optimize for clicks

-  Optimize for views

An advertiser is charged for viewing a TrueView in-display ad when someone:

-  share the ad

-  watches a TrueView in-stream ad after watching a TrueView in-display ad

-  clicks and views the first frame of the ad

-  watches the entire ad

Frequency capping counts include:

-  only impressions that were viewable

-  only impressions that led to clicks

-  all impressions, including those that weren't viewable

-  all impressions appearing in an ad position of "1"

What do earned actions measure?

-  Earned views, earned comments and earned likes

-  Earned visits to the website and earned comments

-  Earned visits to the website, earned views and earned comments

-  Earned conversions

Which devices can an advertiser target with a mobile video Masthead?

-  Android only

-  Mobile only

-  Tablet only

-  Both mobile and tablet

What does average view frequency measure?

-  The average number of times people have viewed the ad

-  All of the listed answers are incorrect

-  The average view rate for the ad

-  The average number of channel views

TrueView in-display ads run on:

-  YouTube watch pages and Masthead ads and Google search results

-  Google TV, Google search results and the Display Network

-  YouTube homepage, channel, watch pages and search results and the Display Network

-  YouTube videos and search results and the Display Network

Which of these can be created to run on the Display Network?

-  VideoPlus ads

-  Homepage expandable Masthead ads

-  Lightbox ads and TrueView Video Discovery ads

-  TrueView ads and VideoPlus ads

Video ads can run on:

-  The Display Network and video partner sites and apps

-  YouTube and the Display Network

-  YouTube only

-  YouTube and video partner sites and apps

What are the targeting options for Mastheads?

-  Affinity and remarketing

-  Topics and remarketing

-  Visitors to the YouTube homepage in a targeted country

-  Affinity, remarketing and topics

A client who wants to advertise before, during or after popular videos on the Display Network should:

-  add the keyword "video" to relevant campaigns

-  bundle display ads for each target audience

-  add a call-to-action (CTA) overlay to video ads

-  create a video ad campaign

Linking a YouTube channel to a Google+ page lets you:

-  manage multiple channels from one Google account

-  manage multiple channels from on Google account and let multiple people manage a channel

-  manage one channel from one Google account and let multiple people manage a channel

-  manage one channel from one Google account

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

-  By creating an AdWords conversion tracking code

-  By using Google Analytics

-  By using YouTube Analytics

-  You can't measure conversions with the in-stream format

Why is average view frequency important to measure?

-  It tells you how many people are viewing the ad

-  It shows you how engaged people are with the ad

-  It shows how often the average person sees or interacts with the ad

-  It lets you continually track conversions

The best way to reserve an ad is to:

-  Contact a Google sales representative

-  Create a reservation campaign in AdWords

-  Create a standard video campaign

-  Enter specifications on the "Reservation tab"